Skip to main content

Instagram for Hamburgers

Had an interesting conversation with a friend last night about innovation. I tend to align pretty squarely with the Peter Thiel school of thought, i.e., that innovation has stagnated massively in relative terms over the past 50 years, and we're generally not solving hard problems anymore. My friend thinks innovation is flourishing because "tools" and "frameworks" have gotten significantly better over the past 10 years or so, allowing people to go from  idea to prototype (or company) in record time. While that's true, I'd argue that this has actually led to a decrease in innovation rather than an increase, because it's so easy to build something silly and turn it into a play company.

For instance, most of you have probably seen the parody of stuff that Silicon Valley people say. But I actually hear about companies like this all the time. So today, I'd like to officially announce the pre-alpha release of BurgerFlux, a.k.a Instagram for Hamburgers.

BurgerFluxis a mobile social hyperlocal crowd-sourced culinary design platform that uses game dynamics to bring the most deliciously-imagined burger to fruition. Here's how it works. You, the hungry, burger-craving warrior, make your way to a local BurgerFlux Bistro, or a BurgerFlux Participating Partner (Burger PaPa). When you arrive at your imminent burger paradise, whip out your BurgerFlux Capacitor (a.k.a. iPhone 4 or above) and open up the sleekly-designed BurgerFlux Designer. With a few taps, you can select not only what goes on top of your FluxBurger, but also what the "buns" are made of. Fried eggs surrounding a kobe beef patty topped with locally-sourced dinosaur kale and heirloom tomatoes, with a ponzu dipping sauce? I'll have two. Once you're satisfied with your creation, simply hit the "Eat me" button, and your order will be instantly put on the queue, with payment deducted via NFC, or Square, or one of our roaming BurgerBankers, who will conveniently procure your payment from your back pocket while you are deciding on quail eggs versus extra carnitas.


But wait, there's more! Your burger design is instantly shared with all other BurgerFlux customers! Indecisive? No problem! Just order the most popular FluxBurger of the day, week, month, or millenium. Locally-designed burgers are automatically given higher weight, and the default view shows your friends' recently-imagined burgers immediately upon opening the app. But just like that second and third bite of a FluxBurger, it gets even better. If you submit a new burger design, and other people order your creation, you earn points towards a future burger purchase! Which is why your design is instantly shared to Facebook, Twitter, your own automatically-created automatically-created Tumblr (don't think too hard), with your BurgerFlux Bistro locale auto-checked into on Google Checkins, Foursquare, and Yelp (for experts). And it probably goes without saying, but we use Hadoop to process the BurgerLogs and track BurgerTrends, allowing us to align the BurgerGraph with your social graph and maximize your burger enjoyment vector.


BurgerFlux runs on node.js and will go public (launch and IPO) on or around April 1st, 2012.

Comments

Popular posts from this blog

Why Korean Is Hard For Native English Speakers

A couple of days ago, as an experiment, I wrote my first blog post ever in a non-English language. It was an attempt to explain some of the reasons that Korean is hard to learn for native English speakers, so I figured I might as well try to write it in Korean. Those of you who actually read Korean can see how awkward the attempt was =).

In any case, the post came from an email conversation I had with The Korean from Ask a Korean, a fantastically well-written blog about all things Korea from the perspective of a Korean who moved to the United States during high school. Since I tend to geek out on language things, I figured I might as well post part of that conversation. An edited version follows.

---------

Out of the languages that I've attempted to learn so far, Korean has been the hardest. I've done a lot of meta thinking about learning Korean, and I think there are a number of reasons it's difficult for non-Koreans (and especially Westerners) to learn:

1) Obviously, the…

Don't Take Korean Language Advice From Kyopos

I'm not sure why it took me so long to figure this out, but the last people you should take Korean language advice from are kyopos (foreign-born or raised Koreans). That being said, if you do follow their advice, you will get many laughs from Koreans. Some of my personal favorites, all of which actually happened to me:

- When I first got to Korea, I was at some open-air event, and during a break I started talking to one of the hosts. He said he was only a part-time host, so I asked him what his full-time job was, and he said "백수" (which is slang for "unemployed guy"). I asked him what that was, and he replied, "Comedian". So then the next few people I met, I proudly told I was a baeksu. (Edit: Actually, this guy was Korean Korean, not kyopo.)

- Next, a kyopo who lived in the apartment I moved into back in 2010 asked me what I was doing in Korea, and I told him I was starting a company, and asked how to say that in Korean in case people ask. He told me…

Is It Worth It To Learn Korean?

Learning Korean as a non-Asian foreigner is an exercise in masochism. Note that I specify "non-Asian". Why does that make a difference? Simply because Koreans possess a deeply-ingrained belief that non-Asians are incapable of speaking Korean. The self-fulfilling prophecy of it is that since Koreans expect you to be incapable of speaking Korean, due to this mental block, they are likely to not understand you regardless of your proficiency level. Additionally, they won't respond to you with normal Korean like they would respond to an Asian person, because they assume you couldn't possibly understand. You will rarely ever have an opportunity to hear natural Korean, because Koreans simply won't speak it with you unless 1) they are open-minded and awesome (meaning they have probably lived abroad - thank you to all of you), or 2) they have known you long enough that they've gotten past the odd sight of a foreigner speaking Korean.

In short, nearly every time you op…